The POWER OF A QUARTER
Small change only.
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Imagine shifting your entire organization’s culture with nothing more than a 25-cent coin. Aldi’s legendary cart system isn’t just about keeping parking lots tidy—it’s a revolutionary lesson in human behavior, accountability, and high-performance leadership.
This isn’t just theory—it’s a proven formula: with a tiny, tangible stake, people become more responsible, more efficient, and more invested in shared success. When you turn small incentives into everyday practice, you create a workplace where everyone steps up, trust runs deep, and results soar.
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Bring the Quarter Theory into your business and watch big change happen—one small action at a time. Are you ready to ignite accountability, boost efficiency, and rewrite your company’s story with a simple spark?
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Learn more below.


It's a 7 minute video. Stick with us, kid.
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Learn more about the science behind the Quarter Theory.
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It's clear what the Quarter Theory is.... and isn't.
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Take a look, so you can begin asking yourself the most important question:
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What's your Quarter Power?